Hindi
’99’ grosses Rs 200 million in six weeks
MUMBAI: People Pictures‘ maiden release 99, made on a budget of less than Rs 80 million, has crossed the Rs 200 million mark in its six-week run at the box-office so far. The film continues to play in select theatres into the 7th week.
A strong word-of-mouth and sustained marketing campaign have resulted it a most-unlikely hit at a time when most moviegoers had stopped visiting theatres due to the strike at the time of its release and in subsequent weeks too.
Commenting on the success of the film, People Pictures founder Anupam Mittal said,
“I am glad that our business model is validated. We set out to make highly content- driven cinema on international standards through Creative Film Studio.”
“The cult status that the film achieved globally as well as the 4 star reviews from publications like the New York Times, underscore my belief that people want ‘good cinema‘. Now, the numbers have proven that there is also a potentially strong business around this belief,” he added.
99 is an unpredictable and hilarious ride spread over two cities with colourful characters, unbelievable circumstances, small-time crooks, big-time conspiracies, fateful car crashes, loads of coffee, a briefcase full of money, a budding romance and a historical controversy brewing in the background.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
