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’99’ grosses Rs 170.7 million in three weeks

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MUMBAI: After a three-week gross box-office collection amounting to
Rs 170.7 million, 99 continues to hold strong in its fourth week too playing in 225 screens, despite the fact that five new films released last Friday.

Made on a modest budget of Rs 80 million, the film was released on 15 May. Audience reactions and strong word-of-mouth helped the film to sustain collections right through the third week of release.


Playing in 225 screens in week 4, the film has had a startlingly low drop week-on-week, and has surprised even the filmmakers. The film grossed Rs 76 million from 430 screens, Rs 53 million from 358 screens and Rs 42 million from 252 screens worldwide in its first three weeks respectively. The net box-office collection was Rs 54 million for week 1,
Rs 38 million for week 2 and Rs 29.8 million for week 3, bringing the total net box-office for 3 weeks to 121.7 million.


Commenting on the film‘s performance, producers Anupam Mittal and Aditya Shastri say, “The film has exceeded our expectations and we‘re pleased with the results. The film is in its fourth week and is still going very strong.”


99 is a story inspired by real events in 1999 and 2000. It is as much “what could have been” as it is “what really happened.” In other words, it is historical action. It spans a few genres, it is slick, fast-paced, realistic and, importantly, very funny.


The movie is an unpredictable and hilarious ride spread over two cities with colourful characters, unbelievable circumstances, small-time crooks, big-time conspiracies, fateful car crashes, loads of coffee, a briefcase full of money, a budding romance and a historical controversy brewing in the background.

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Jio Studios unveils AI-powered Krishna teaser at NAB Show 2026

Global first look of Krishna uses Galleri5 AI pipeline on Azure, Historyverse slate as Jio’s Dhurandhar crosses Rs 3,000cr worldwide.

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MUMBAI: Krishna has just dropped a divine teaser and this time the gods are powered by silicon, not just scripture. Jio Studios and Collective Studios’ Historyverse stole the spotlight at the NAB Show 2026 in Las Vegas with the world’s first teaser for their upcoming theatrical feature Krishna, directed by Manu Anand. The big reveal happened during Microsoft’s keynote “Powering Intelligent Media, From AI Experimentation to Real-World Impact,” where the film’s AI-native production pipeline took centre stage alongside Collective Artists Network’s in-house platform, Galleri5.

At the heart of this mythological spectacle lies a fresh cinematic workflow built by Galleri5 on Microsoft Azure’s advanced AI and cloud infrastructure. Forget bolting AI onto traditional VFX or animation, this is an end-to-end, production-grade system woven into every layer: world-building, character creation, shot design and final output. Yet the storytelling remains firmly director-led, emphasising emotional depth, stillness, music and performance rather than pure spectacle. The result? Large-format theatrical cinema rooted in Indian history and culture, but conceived in ways that were simply not possible before.

Collective Artists Network runs Galleri5 natively on Azure, leveraging Microsoft Foundry and cutting-edge AI tools to handle film, episodic and advertising workflows in a secure enterprise environment. Microsoft highlighted Collective as a “Frontier” organisation successfully moving AI from pilot projects to real production-scale deployment in cinema. The technology is also on display at Microsoft’s NAB booth in the West Hall (Booth W1731).

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Jio Studios (Media & Content Business, Reliance Industries), president Jyoti Deshpande said the project advances the studio’s mission to take Indian stories global with scale, ambition and authenticity, “With Krishna, we are embracing cutting-edge AI-led filmmaking while democratising these tools to make them more accessible, intuitive and cost-effective for storytellers everywhere.”

Collective Artists Network founder & group CEO Vijay Subramaniam added, “We’re using technology developed in India to carry our culture and history to audiences worldwide at a scale never seen before.”

Microsoft, vice president for telco media & entertainment, gaming Silvia Candiani noted that the media industry has reached an inflection point, “AI is no longer about experimentation but delivering real impact at production scale… By building AI-native creative systems on Microsoft Azure, Collective exemplifies how storytellers can unlock new formats, move faster and realise a true return on intelligence while keeping human creativity at the centre.”

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Krishna forms part of Historyverse, Collective Studios’ ambitious slate of history and culture-driven IPs. The slate draws from iconic figures and traditions that shaped the Indian subcontinent, including stories inspired by Kali, Karna and Durga. It builds on the already-released Mahabharat: Ek Dharmayudh series, showing how ancient narratives can be reimagined for modern screens.

Jio Studios, India’s leading content studio and the media and content arm of Reliance Industries, continues its blockbuster run. The studio’s Dhurandhar franchise led by Dhurandhar and Dhurandhar: The Revenge has become the first Indian film series to cross Rs 3,000 crore worldwide. It also delivered three consecutive years of India’s highest-grossing Hindi films: Stree 2 (2024), Dhurandhar (2025) and Dhurandhar: The Revenge (2026). In just eight years, Jio Studios has assembled a library of over 160 films and series, with more than 60 titles winning over 500 awards. Other notable successes include Laapataa Ladies (India’s official Oscar entry 2025), Stree, Article 370, Shaitaan and Mrs.

The NAB unveiling marks another step in Jio Studios and Collective’s push to blend Indian storytelling talent with frontier technology proving that the future of cinema may well be both ancient in spirit and thoroughly modern in execution. For audiences who love epic tales with a fresh twist, Krishna promises to deliver divine drama, this time with a little help from the cloud.

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