MAM
Zupee extends its association with Momentus Digital
Mumbai: Zupee, an online real-money gaming platform with a 95 per cent market share in the casual and boardgame segments, announced the renewal of their contract and the extension of their association with Momentus Digital as their digital agency partner on Thursday.
Zupee’s product portfolio of skill-based casual and board games includes a host of socially relevant games such as ludo, snakes & ladders, trump cards, carrom, and more, with the vision to provide meaningful entertainment while bringing users moments of joy.
Momentus Digital has been working with Zupee as their digital marketing partner to expand the brand’s reach across India by delivering strategic digital campaigns aligned with the company’s business goals.
Throughout the association, Momentus Digital has executed some impactful campaigns for the brand through performance marketing initiatives across digital, including display partnerships, influencer marketing, DSP alliances, and programmatic platforms. With an in-depth understanding of the market, the brand cohorts have been able to get success from their end users.
Momentus Digital CEO Aarooshi Tyagi said, “We are delighted to partner with Zupee, which has always been extremely supportive and refreshing to work with. Extending the digital association in and of itself is a compliment to us and the team. We are excited to add more value to the brand. We believe that the use of digital media in the gaming industry has huge potential to be capitalised on, and we are committed to helping Zupee with the same in the future as well.”
Zupee VP of digital marketing Nishant Jaiswal said, “The partnership with Momentus has been helpful in driving better media buying efficiencies and optimising return on media investments by focusing on scale and funnel conversions. We have been able to test multiple programmatic platforms, DSPs, and direct publishers and enrich our digital marketing playbook. Looking forward to building further on the synergies between the two teams.”
Momentus Digital is a unified media advertising partner that is designed to provide the full extent of audiences through native, programmatic, search, display, and gaming audiences. We specialise in a vertical where brands work with us on brand engagement or performance marketing. Our brand engagement also works along the lines of reaching the right audience through the right channel at the right time.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
