Brands
Zouk announces Sara Ali Khan as brand ambassador
Mumbai: Zouk, a proudly Indian, 100% vegan lifestyle brand that is dedicated to bringing India-inspired designs to modern use cases, is thrilled to announce Sara Ali Khan as their first brand ambassador and their very first brand film. She follows a very Indian yet modern approach in her real and reel life, and was a perfect fit for the brand at this gesture. This news comes after Zouk forays into offline stores in Mumbai.
Zouk’s store launch was indeed a grand affair, dedicated to the talented artisans and loyal customers who have been an integral part of the brand’s journey. In sync with this exciting news, Zouk is also thrilled to announce the release of a captivating brand film that beautifully captures the essence of Khan’s life, richly intertwined with Indian heritage and legacy. The brand film serves as a powerful narrative of Sara’s personal journey, highlighting her profound connection with Zouk and how the brand resonates with her own values and aspirations. Through the film, Khan herself eloquently speaks about her association with Zouk, expressing her admiration for the brand’s commitment to celebrating Indian culture and craftsmanship. The film invites viewers to embark on a captivating exploration of the vibrant world of Zouk and its embodiment of the timeless beauty and grace of Indian heritage.
Khan, known for her personality, perfectly embodies the values and spirit of Zouk. As a consumer and advocate for fashion, she resonates with Zouk’s commitment to ethical fashion. Her association with the brand will further amplify Zouk’s message of living, inspiring individuals to make ethnic choices without compromising on style.
Zouk founder Disha Singh, expressed her excitement about the partnership, stating, “We are delighted to have Sara Ali Khan on board as the brand ambassador for Zouk. Her infectious energy, authenticity, and passion for fashion make her the perfect fit for our brand. We believe that Sara’s influence and dedication to living will inspire our customers to embrace a traditional yet functional lifestyle with Zouk.”
Zouk founder Pradeep Krishnakumar, expressed his excitement about the partnership, stating,“We are incredibly honored to have Sara Ali Khan as the brand ambassador for Zouk. This partnership represents our commitment to promoting fashion choices in India and beyond. Sara’s passion for Indian heritage and her influence will undoubtedly inspire our customers to embrace a lifestyle. We are excited about the future of Zouk and our continued efforts to provide fashion-forward, cruelty-free, and Proudly Indian products to our discerning customers.”
Khan expressed her enthusiasm about joining forces with Zouk, stating, “I loved the fact that they are Proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honored to represent the spirit of Proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”
The partnership with Khan comes at a pivotal time for Zouk as the brand expands its retail presence and aims to capture a significant share of the Bags and Accessories market in India. With Khan’s support, Zouk seeks to reach a wider audience and create greater awareness about the importance of cruelty-free, vegan, and proudly Indian alternatives in the fashion industry.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
