MAM
Zoom’s Shailesh Kapoor to head marketing at Sahara’s movie channel
MUMBAI: Shailesh Kapoor, marketing head of the Times Group’s non-fiction entertainment & lifestyle channel Zoom, has decided to move on. Kapoor is slated to join Sahara’s still to launch movie channel ‘Sahara Filmi’ as head of marketing. He will be reporting to Sahara Filmi’s newly appointed business head Ashutosh.
According to reliable sources, Kapoor has put in his papers and is scheduled to join Sahara Filmi by June-end.
The film channel though is still on the hunt for a COO. The task at hand for Kapoor is to set up a full fledged marketing team and get the marketing agenda rolling.
Sahara had earlier announced it would launch its movie channel in January 2005. The company has made movie acquisitions to feed the channel which will would also have a good amount of non movie content.
Kapoor was a part of Zoom from its inception and has been with the channel for 15 months. Prior to Zoom, Kapoor was heading the marketing division at Zee cinema.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
