MAM
Zoom increases ad rates by 30%
MUMBAI: After ET Now and Times Now, its Times Television Network’s Bollywood and Lifestyle channel Zoom that is upping its ad rates.
The channel, which competes against UTV Stars and E24, has decided to increase its ad rates by 30 per cent.
According to Zoom, ET Now and Times Now chief sales officer Hemant Arora, the channel used to charge around Rs 1200 per 10 seconds. “The new rates would come into existence with immediate effect,” he said.
Zoom claims to dominate the Bollywood category with over 45 per cent channel share.
ET Now, Times Now and Zoom CEO Avinash Kaul said, “Zoom’s strong and consistent viewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from Zoom’s fans in the real world engaging with the brand on Social Media platforms from across the globe. Zoom generates over 13 milliom impressions and sparks over 1 lakh interactions every day in the Social Media space – it is the biggest TV Brand on Social Media in Asia! Our esteemed clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that Zoom has the largest client base in the category is reflective of that trust.”
The channel said that the width and depth of Zoom’s Bollywood content and its unique presentation style have been the key differentiators for the brand. With a mix of initiatives planned across content, brand-building and multi-platform presence, Zoom said it aims to further strengthen its leadership position.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
