Brands
Zomato to launch in 30 more cities
MUMBAI: Restaurant search and discovery platform Zomato is launching in 30 more cities which will include Ajmer, Ambala, Anand, Anantapur, Bareilly, Bathinda, Bhavnagar, Bhilai, Durg, Haridwar, Jamshedpur, Kakinada, Karnal, Katni, Kolhapur, Kurnool, Meerut, Puducherry, Puri, Rajahmundry, Rajkot, Ratnagiri, Roorkee, Saharanpur, Sangli, Sangrur, Siliguri, Thrissur, Tirupati, and Ujjain.
Zomato confirmed that its online ordering and food delivery service will now be present in 93 Indian cities. Zomato also added that it has 75,000 listed restaurants for food delivery and will be adding more 5,000 delivery personnel.
As Zomato’s delivery services are currently available from 11am to 11pm, the company will soon introduce breakfast delivery and midnight meals as well. Zomato also added that they will expand HyperPure ingredients delivery service to Delhi NCR this month.
Zomato CEO – food delivery Mohit Gupta said, “We have been surprised by the demand in tier II tier III cities and are therefore gung-ho on serving every last customer, in the smallest of towns in India. We will be the first to hit the 100 city mark and will continue to invest heavily to lead geographical penetration, in the food delivery market in India. We have seen market share grow in our main markets through the festive season and have plans for growth in December as well.”
Zomato Founder and CEO Deepinder Goyal added, “We have experienced an overwhelming reaction to our expansion across all of our businesses – Gold, Food Delivery and Supply. The number of Gold memberships sold in Manila and Jakarta within a week is beating early numbers of Delhi and Mumbai. HyperPure has had great reception, and we are opening up our next centre in the NCR in a couple of weeks. The Food@Work business has also been expanding into new markets. And of course, the Food Delivery business is ramping up really well with the growth in main markets, as well as the reception in tier II tier III cities.”
Brands
What India bought for Valentine’s Day: Flipkart report
Searches rise 1.26x as fashion, decor and beauty dominate Valentine’s Week
BENGALURU: Valentine’s Day in India is no longer a single-date affair. New data from Flipkart shows the occasion has stretched into a full-fledged shopping season, marked by higher searches, faster fulfilment and more expressive gifting.
Flipkart’s latest #FlipTrends report shows overall demand on the platform rose 1.42 times between 7 and 12 February, 2026, as Valentine’s Week gathered momentum. Search queries increased 1.26 times, while orders climbed 1.41 times, led by fashion, home decor and beauty categories. Cookies, biscuits, watches, stuffed toys and chocolates ranked among the most popular gifting choices.
Shopping patterns pointed to celebrations becoming increasingly home-led and personal. Demand for decor items such as showpieces, lights and artificial flowers rose 1.6 times, signalling a shift from grand gestures to curated experiences. As the week progressed, purchases tilted towards cakes, pastries and mugs, reflecting last-minute planning.
Quick commerce played a defining role. Flipkart Minutes recorded a 7 times year-on-year growth between 7 and 14 February, with 14 February seeing peak order activity. Order values surged between 9 and 10 am, followed by a second spike between 7 and 8 pm.
Discovery was driven by ‘RelationShop’, Flipkart’s in-app experience built around modern relationship stages, from ‘situationship’ to ‘moving on’. The ‘talking phase’ emerged as the most shopped segment, driving demand for earphones, late-night snacks, energy drinks, board games and chocolates.
Shoppers leaned heavily into playful and sentimental gifts. Chocolate orders doubled, while baby pillows jumped 21 times, stuffed toys rose 15 times, showpieces grew 14 times, women’s fashion rings climbed 14 per cent and greeting cards increased 13 per cent. Gen Z shoppers broadened the celebration to include Galentine’s Day, with perfumes, rings, necklaces and cards trending on 13 February.
Geographically, metros such as Kolkata and Hyderabad, along with Tier 1-plus cities including Ranchi, Siliguri, Ludhiana and Dehradun, emerged as strong markets for quick Valentine’s Week purchases.
