MAM
Zomato honours Indian hockey goalkeeper PR Sreejesh
Mumbai: As the legendary Indian hockey goalkeeper Sreejesh bids farewell to an illustrious 18-year career, Zomato, India’s food ordering & delivery platform has commemorated his remarkable journey with a special tribute. In Sreejesh’s hometown of Kochi, Zomato has painted a stunning mural that captures moments from his career.
The mural prominently features Sreejesh biting into his bronze medal from the Paris 2024 Games — a powerful symbol of his hard-earned success and the pride he has brought to the nation. The illustration is accompanied by the caption “Some bites mean more,” cleverly intertwining the significance of his athletic achievements with Zomato’s core message.
The tribute doesn’t end with a mural but also a print ad in Kochi and a social media collaboration with PR Sreejesh which delivers the same message.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
