Brands
Zomato enters experiential events segment with Zomaland
MUMBAI: Online restaurant guide and food ordering firm Zomato has announced its entry into the experiential events segment with the launch of Zomaland—a multi-city food and entertainment carnival. The carnival will be held across Delhi, Pune, and Bengaluru.
Zomato COO Gaurav Gupta said, “We believe that if there is an experience to be built around food, Zomato has a significant role to play in making it happen. The introduction of Zomaland is a step forward towards Zomato's goal of 'better food for more people'.”
Zomato Live global head Chaitanya Mathur said, "Although we are starting with 3 cities, we will extend the joy to many more cities around the world as we move ahead.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
