MAM
Zomato announces integration in the Bollywood movie ‘Jawan’
Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the highly anticipated Bollywood movie, Jawan. Zomato can be seen at several key moments in the film, one of which has been disclosed in the trailer launch of the movie.
Jawan, starring one of the greatest actors of all time, Shah Rukh Khan, features Zomato in four scenes within the movie. Additionally, the Zomato brand name has made a cameo appearance in the movie’s trailer, sparking excitement among viewers.
Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, stating, “We are thrilled to be working with SRK and to be a part of the excitement surrounding the mega-release of Jawan. Look out for Zomato while you watch the movie.”
Extending its illustrious integration with this year’s most awaited Bollywood extravaganza, Zomato has placed two billboards in Bombay. Additionally, it has released an engaging ad film on Zomato’s official YouTube channel and Instagram account, which features Shah Rukh Khan himself. The ad film humorously weaves in the suspense of the movie ‘Jawan’ with the long-running “ZoMaato-ZoMaito” debate, mirroring the excitement around the film.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
