MAM
Zomato and Sony Pictures collab for ‘Spider-Man: Across the Spider-Verse’
Mumbai: Zomato, India’s food ordering and delivery platform, has announced its integration with the highly anticipated film ‘Spider-Man: Across the Spider-Verse.’ This is the first-of-its-kind in-film integration of an Indian company in a Hollywood movie. Zomato’s brand name will be visible at an important juncture of the film, and the platform is leaving no stone unturned to create a buzz around its integration within the film.
Sony Pictures Entertainment India plans to double the screen count of the film in comparison to the first Oscar-winning ‘Spider- Man: Into the Spider-Verse’ which was released on June 2018.
Elaborating further on this deal, Sony Pictures Releasing International, India general manager & head Shony Panjikaran said, “Spider-Man: Across the Spider-Verse’ has been creating a lot of buzz in India with multiple milestones, including a first-time ever ten language theatrical release, and a collaboration with Indian cricketer Shubman Gill for the voice of Indian Spider-Man. Zomato has always been at the forefront of innovations, for its services as well as marketing. We are proud of this association and are delighted to have formed such an exclusive and never done before collaboration in India.”
Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, saying, “At Zomato, we believe in moving onwards and upwards. Today, we are excited to tell you about our next stop i.e. Hollywood! You will see Zomato in the movie Spider-Man: Across the Spider-Verse, releasing on 1 June. It’s a one-of its kind integration – for the first time, an Indian company will be showcased in a Hollywood film, globally. Thanks to the Indian arm of Sony Pictures Releasing International for the collaboration. The efforts of their team over the years have been noteworthy in making Spider-Man one of India’s favourite superheroes. Do watch the movie and enjoy the action.”
To showcase this integration, Zomato has curated an array of promotional activities, including adverts on out-of-home billboards and sky buses in four cities (Bangalore, Kolkata, Delhi and Mumbai), a dedicated Spider-Man crystal on the Zomato application, and animated videos across various digital platforms. Zomato’s association with ‘Spider-Man: Across the Spider-Verse’ represents a significant milestone in the company’s journey and highlights the global recognition of an Indian company in the world of entertainment. Zomato hopes to continue engaging with its customers on new and innovative levels.
Spider-Man: Across the Spider-Verse has been creating an unparalleled buzz in its run-up to the release. The film will be releasing in ten languages in India. The Indian Spider-Man ‘Pavitr Prabhakar’ will be seen for the first time ever theatrically in the Spider-Verse universe, which has generated a lot of excitement, especially with the addition of Indian cricketer Shubman Gill as the voice of the character.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
