Ad Campaigns
ZOLOSTAYS LAUNCHES ‘YOUR SAFEST HOME’ CAMPAIGN WITH A FOCUS ON CUSTOMER SAFETY
Bengaluru: Zolostays – category leader and the largest co-living brand in India, has launched a digital campaign – ‘Your Safest Home’- which focuses on the utmost safety and well-being of its residents, as we remain in the grip of the Covid19 pandemic. As the largest co-living player, Zolostays is ensuring that it has all the best preventive measures in place to ensure its residents have a hassle free and safe stay in all its properties across 10 cities in India.
The ‘Your Safest Home’ campaign undertakes protocols according to the World Health Organization guidelines for hygiene and safety. The team at all the 450+ properties across 10 cities will follow the protocols which will include sanitization of all human touch points thrice a day and spraying of hospital grade disinfectants on railings, furniture, dustbins, slabs, common areas, washrooms and rooms. The FSSAI guidelines are strictly followed for preparation and service of nutritious and hygienic meals. The team has also started meal facilities in most of their properties so that residents do not need to order from outside. Social distancing is also maintained and encouraged in all public areas like the reception, lounge area and dining halls, along with the use of gloves, masks and thermal guns in the kitchens and all properties. All the Zolo Properties now have hand sanitizers and napkins available at the reception and all property caretakers have been guided properly to ensure proper hand sanitization of visitors before entering the premises.
Commenting on the campaign, Sneha Choudhry, Co-Founder and CBO said, “The health and well-being of our residents has always been our focus. We follow stringent cleanliness rules and have a well-trained and proactive housekeeping crew in place who ensure that best hygiene practices are always maintained. In today’s unprecedented conditions where hygiene is of utmost importance, we have renewed our focus on it with zest and redoubled our efforts since the outbreak of the pandemic. Providing safety in all aspects of the stay for our residents is our priority. We are taking all the possible measures to prevent the spread of this rapidly spreading virus and let our customers have a peaceful stay.
Apart from following stringent cleanliness protocols, we have also offered flexible options to convert from double sharing rooms to a private room especially when most residents are working from home. With initiatives like this, we want to reaffirm our commitment to the security and well-being of our residents.”
The visual campaign showcases the above best practices being followed at all Zolo properties across all social media platforms like Facebook, Instagram, LinkedIn and Youtube and seeks to create awareness amongst the audience on how Zolo has created #YourSafestHome. Zolo plans to engage with 200,000+ unique users using this campaign across all platforms.
Zolostays provides hassle-free accommodation by using technology to ensure that their customers get the best experience during their stay in all their properties. Zolo has a vision of providing personalized, beautiful and community centric spaces to people. The technology platform at Zolo allows the customer to personalize their stay – one can decide on sharing; food preferences; on your roommate; extra furniture and many other things. The primary target audience is young professionals and students who come from outside the big cities to work or study. Zolo provides a plug and play life to them so that they do not have to worry about anything. The brand is also in sync with their sensibilities as is seen in the design, space, and facilities. More than just the daily hassles that Zolo takes care of, Zolo has also invested in building a community of Zolo-ites which make the experience more rewarding and engaging.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
