Brands
Zoff Foods names Harpreet Singh to spearhead supply chain transformation
MUMBAI: Zoff Foods has strengthened its leadership team with the appointment of Harpreet Singh as head of supply, as the Raipur-based FMCG brand sharpens its focus on scale and operational efficiency.
In his new role, Singh will oversee raw and packaging material planning, inventory management, order fulfilment, logistics optimisation and supply chain digitisation across B2B, B2C, D2C, retail and export channels. His mandate includes improving fill rates, cutting costs, enabling appointment-based deliveries and building a more resilient supply planning framework in close coordination with sales, production, finance and procurement teams.
Singh brings over 12 years of experience in FMCG and consumer goods supply chains. He most recently worked at Mamaearth, part of Honasa Consumer Private Limited, where he helped scale fulfilment networks across multiple channels. His earlier stints include senior operations roles at Dabur India and Nestlé India.
Zoff Foods co-founder Akash Agrawalla, said the appointment comes at a critical phase of growth as the company expands across categories and markets. He added that Singh’s focus on transparency and accountability aligns closely with the brand’s core values.
Singh said Zoff Foods’ emphasis on quality sourcing and consumer trust provided a strong platform to build a technology-driven, efficient and resilient supply chain to support consistent delivery.
He will report directly to Agrawalla and lead supply operations as the company enters its next phase of expansion. Singh holds an MBA in operations and finance from Symbiosis University.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
