Brands
Zoff Foods names Harpreet Singh to spearhead supply chain transformation
MUMBAI: Zoff Foods has strengthened its leadership team with the appointment of Harpreet Singh as head of supply, as the Raipur-based FMCG brand sharpens its focus on scale and operational efficiency.
In his new role, Singh will oversee raw and packaging material planning, inventory management, order fulfilment, logistics optimisation and supply chain digitisation across B2B, B2C, D2C, retail and export channels. His mandate includes improving fill rates, cutting costs, enabling appointment-based deliveries and building a more resilient supply planning framework in close coordination with sales, production, finance and procurement teams.
Singh brings over 12 years of experience in FMCG and consumer goods supply chains. He most recently worked at Mamaearth, part of Honasa Consumer Private Limited, where he helped scale fulfilment networks across multiple channels. His earlier stints include senior operations roles at Dabur India and Nestlé India.
Zoff Foods co-founder Akash Agrawalla, said the appointment comes at a critical phase of growth as the company expands across categories and markets. He added that Singh’s focus on transparency and accountability aligns closely with the brand’s core values.
Singh said Zoff Foods’ emphasis on quality sourcing and consumer trust provided a strong platform to build a technology-driven, efficient and resilient supply chain to support consistent delivery.
He will report directly to Agrawalla and lead supply operations as the company enters its next phase of expansion. Singh holds an MBA in operations and finance from Symbiosis University.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
