Brands
Zoff adds spice to digital with chef Natasha Gandhi as first ambassador
MUMBAI: When it comes to adding flavour, Zoff Foods has turned up the heat by roping in Masterchef India Season 6 finalist and Forbes India Top 100 digital star, chef Natasha Gandhi, as its first digital ambassador.
The move marks a milestone in Zoff’s next growth phase, coming on the heels of its expansion into ready-to-cook gravies and offline retail tie-ups with Reliance Retail and D-Mart. For one of India’s fastest-growing spice brands, the collaboration is all about blending innovation with scale and adding a dash of star power to its storytelling.
Chef Natasha Gandhi, who is also the founder of House of Millets, brings with her a reputation for healthy, millet-based recipes and clean-label cooking. Her digital presence resonates strongly with young households seeking authenticity and convenience, a perfect match for Zoff’s vision of making modern Indian kitchens both healthier and easier to manage.
From whole and powdered spices to gourmet essentials, Zoff’s portfolio is designed for India’s evolving tastes. With Natasha’s recipes and digital voice anchoring campaigns, including past hits like #UnfilteredBandhan and #goldenglowwithzoff, the brand hopes to spark new consumer movements around flavour, health, and convenience.
“For us, it’s about empowering every home cook,” said Zoff Foods co-founder Akash Agrawalla. “With Natasha’s expertise and relatability, we see an opportunity to inspire households to put on their chef hats and trust Zoff as a kitchen partner.”
Chef Natasha echoed the sentiment: “This is not just about recipes, it’s about inspiring Indian households to embrace healthy eating and making flavourful cooking effortless. Zoff stands for purity and innovation, which is exactly what people want.”
With 450 plus products across skincare, haircare, bath and body already under its belt, Zoff’s foray into digital-first food storytelling looks set to redefine the spice aisle, one millet recipe at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
