MAM
Zivame celebrates body positivity and awareness with ‘Unhooked’
Mumbai: Intimate wear brand Zivame has announced the launch of its digital show titled “Unhooked,” which aims to strengthen the brand promise of delivering body confidence through the right intimate wear.
The show features eight beautiful women, their unique body types and one-of-a-kind inspiring stories. These women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear.
The show features six to eight-minute episodes to showcase a diverse range of women, across different age groups, different body types and different life stages who will share their experiences, their insecurities and their battles with everyday intimate wear with celebrities and social media influencers like Sara Jane Dias, and Sejal Kumar.
Talking about the storyline of Unhooked, Zivame’s head of marketing Khatija Lokhandwala said, “Zivame’s philosophy is ‘Love Yourself Inside Out’, and that’s what we hope to inspire our consumers to do with this show.”
She explained that it is a makeover show which doesn’t only talk about how you look but also motivates and inspires the females out there.
The hosts take each individual on an emotional journey of rediscovering themselves while having fun along the way for participants to find their inner beauty through this reflective experience. The episodes will also feature an exclusive expert section hosted by Zivame’s design head Lakshmi S Murugesh who will guide and help the guests find the right intimate wear for their specific needs.
Starting 19 March, each episode of the series will release on Zivame’s social media handles every Saturday.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
