MAM
Zivame celebrates body positivity and awareness with ‘Unhooked’
Mumbai: Intimate wear brand Zivame has announced the launch of its digital show titled “Unhooked,” which aims to strengthen the brand promise of delivering body confidence through the right intimate wear.
The show features eight beautiful women, their unique body types and one-of-a-kind inspiring stories. These women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear.
The show features six to eight-minute episodes to showcase a diverse range of women, across different age groups, different body types and different life stages who will share their experiences, their insecurities and their battles with everyday intimate wear with celebrities and social media influencers like Sara Jane Dias, and Sejal Kumar.
Talking about the storyline of Unhooked, Zivame’s head of marketing Khatija Lokhandwala said, “Zivame’s philosophy is ‘Love Yourself Inside Out’, and that’s what we hope to inspire our consumers to do with this show.”
She explained that it is a makeover show which doesn’t only talk about how you look but also motivates and inspires the females out there.
The hosts take each individual on an emotional journey of rediscovering themselves while having fun along the way for participants to find their inner beauty through this reflective experience. The episodes will also feature an exclusive expert section hosted by Zivame’s design head Lakshmi S Murugesh who will guide and help the guests find the right intimate wear for their specific needs.
Starting 19 March, each episode of the series will release on Zivame’s social media handles every Saturday.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
