Brands
Zivame announces Fit Pledge
Mumbai: Zivame, India’s intimate wear brand, announces its new initiative Fit Pledge that is aiming to help five lakh women across the country find their right size.
The intimate wear category in India even today has sensitivities and taboos associated with it, leading to women not really seeking solutions to problems they face. Around 80 per cent of the women in India don’t know their right size and struggle with uncomfortable intimate wear every day. Zivame’s Fit Pledge initiative has been built to address this very serious concern.
Zivame’s brand mission has always been to break taboos that surround this category and help women navigate and find solutions so that intimate wear is not something one has to suffer with through the day.
The Fit Pledge initiative is encouraging women to visit Zivame stores and get themselves measured with the help of our Fit Advisors. The experts in the Zivame stores will give personalized consultations and help women not only find their right size but also identify their breast profile and discover products that are suited for them.
Zivame head marketing Khatija Lokhandwala said, “We obsess over the right fit – to us, it’s a mantra, a movement, a mission to help you discover what makes you feel confident inside out. Zivame helps you discover the right fit for your body so you feel empowered and confident to seize the day. All day. Everyday.”
The brand has tied up with celebrities like Kritika Khurana and Sayani Gupta, who have joined this mission to help women find their right fit.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
