Ad Campaigns
Zepto champions inclusivity in its new campaign
Mumbai: Zepto recently celebrated its third anniversary. As the company continues to grow and scale, it remains committed to building a diverse and inclusive community. Zepto has launched a new campaign showcasing the stories of women and differently-abled employees who have overcome challenges and achieved success with the company’s support. Zepto’s latest campaign features two digital films showcasing inspiring stories of inclusivity.
The first film highlights the journey of Vishwanath, a differently abled delivery partner turned team leader, exemplifying the company’s commitment to equal opportunities and empowerment. Vishwanath, a differently abled employee at Zepto Cafe in Bellandur, Bangalore, is one of over 100 differently-abled staff members who embody the company’s commitment to equal opportunities and empowerment, and his story is a testament to the impact of this inclusive approach.
“Vishwanath’s story is one of grit and opportunity. He exemplifies strength in silence and is a joy to work with,” said Zepto co-founder Kaivalya Vohra.
Vishwanath’s story is one of grit and opportunity
The second film celebrates the success of Zepto’s women employees, featuring stories of those who have overcome challenges and achieved leadership roles, including store leaders and women pickers. Zepto has already achieved a milestone of having more than 50 per cent women in its day shift personnel and is committed to maintaining these numbers as they continue to scale and grow.
Additionally, 10 per cent of its stores are led by women pickers, and over 10 per cent of its day employees in Zepto cafes are differently abled. These numbers mark the beginning of Zepto’s journey towards a more diverse and inclusive workforce.
“1200 women are just the beginning. Since shooting this video, we have welcomed 200 more women to Zepto, bringing the total to 1400+ women in our warehouse teams. To serve our diverse world, we need all voices represented. Every voice matters, and we are committed to increasing this number to match, if not exceed their counterparts!” Zepto co-founder Kaivalya Vohra.
1200 women are just the beginning
As Zepto scales 10X in the coming months, its commitment to inclusivity will remain a cornerstone of its growth strategy, driving innovation and success.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
