MAM
Zepth appoints YAAP as creative and digital agency
NEW DELHI: Specialised content agency YAAP has won the mandate for Zepth and will be tasked with expanding and building the global construction software company’s digital presence and communications. This will include brand and communication development across social media and digital media channels and other key touchpoints. Zepth is rapidly expanding across different geographies around the globe with a strong presence in the Middle East and South Asia.
Zepth founder-CEP Prasoon Shrivastava said, “We’re excited to have set out on this journey with YAAP as our creative and digital partners. As an organization Zepth is on a mission to radically change the world of construction software as a whole through disruptive innovation. YAAP is going to play a crucial role in helping us pave the way towards this goal with their creative and digital expertise.”
YAAP partner Manan Kapur said, “Our goal with Zepth is to help them become one of the foremost construction management software in the world. The journey of interacting with the Zepth team has been really exciting so far. It’s great to work with a team that shares the same passion towards great creative work as us and we’re looking forward to some interesting work to come from this partnership.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
