MAM
ZENO Group appoints Prashant Subramanian as national corporate practice lead
Mumbai: Zeno has announced the appointment of Prashant Subramanian as the national practice lead – corporate. With more than 18 years of experience across sectors, Prashant will play a vital role in expanding Zeno India’s corporate practice. Based in Gurugram, Prashant will work closely with Zeno India MD Rekha Rao.
“The addition of Prashant with his wealth of experience across sectors coupled with Zeno’s unique corporate offerings will help deliver strategic thinking and real impact to clients in India,” said Zeno Group India MD Rekha Rao. “Zeno is known for keeping in step and leveraging timely developments in the communications sector to innovate and provide real business impact. Prashant will also be integral in delivering our latest technology-backed integrated marketing services to the market.”
Prashant’s expertise extends across various industries, including, public health, pharma, healthcare, FMCG, media & entertainment, consumer technology, ed-tech, health-tech, ai, robotics, banking, and financial services, among others. With a strong foundation in public relations, strategy development, advocacy, campaign, and project management, he has consistently delivered impactful communication solutions that align with organizational objectives.
On his move to Zeno, Prashant said “I am enthusiastic about joining Zeno during this crucial phase of the organization’s progression. Zeno’s distinguished global perspective coupled with its use of innovative contemporary methods to provide effective communications for clients, has consistently defined its identity. I look forward to partnering with the skilled team at Zeno to cultivate robust corporate practice. I am confident that my background and expertise will contribute significantly to Zeno’s success and enable us to leverage emerging opportunities and realizing our long-term vision.”
Prashant occupied pivotal agency positions including vice president – North at Kaizzen prior to joining Zeno. Additionally, he made notable contributions while working with corporate giants like Ansal Properties and Infrastructure Ltd, a prominent real estate conglomerate; and SG Cricket, the world’s largest cricket equipment manufacturer, where he served as the brand & category head.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
