MAM
Zeno appoints Ketan Pote as national practice lead- technology & reputation
Mumbai: Global integrated communications agency Zeno India announced the appointment of Ketan Pote in dual roles as head of the Mumbai office and the national practice lead- technology and reputation. This appointment is intended to spearhead the growth of the company’s Mumbai operations and to establish a strong technology and reputation practice in India.
With more than 18 years of deep experience in tech and reputation comms, Pote will play a pivotal role in expanding its technology practice in the booming digital transformation wave, helping clients manage their reputation in the dynamic, always-on, conversation environment. Based in Mumbai, Pote reports to Zeno India managing director Rekha Rao.
“Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy,” said Ketan Pote.
Pote has handled the communications mandates of leading global technology & B2B corporate brands including AWS, Infosys, Oracle, Veeam, CA Technologies, McAfee, A10 Networks, manufacturing companies like SKF, Kirloskar Motors, Parag Foods, and corporates like Sony Sports, Skechers etc. He also led the India corporate communications division for NASDAQ-listed Lionbridge Technologies.
“Ketan’s experience adds strength to the Mumbai office while also expanding our expertise in the B2B and enterprise technology space. His deep understanding of the business, clients and industry communication trends, makes him a great asset, both for the agency as well as our clients,” said Zeno Group India MD Rekha Rao.
MAM
Caratlane launches Mother’s Day campaign with Yami Gautam
IPL rollout boosts reach as brand blends emotional gifting with modern insight
MUMBAI: Diamonds may be forever but this Mother’s Day, they are also getting personal. Caratlane, a TATA product, has rolled out its latest campaign featuring brand ambassador Yami Gautam Dhar, tapping into the evolving idea of gifting where emotion meets self-expression. Timed ahead of Mother’s Day, the campaign positions diamond jewellery not just as a symbol of love for mothers, but also as a shared, personal keepsake.
The films lean into a relatable insight, gifting today is no longer just about the recipient, it is also about the moment, the memory, and sometimes, a little indulgence for oneself. By weaving this duality into its storytelling, Caratlane shifts the narrative from traditional, one-way gifting to something more contemporary and nuanced.
To maximise visibility, the campaign has been strategically launched during the ongoing Indian Premier League, with placements across Star Sports and JioHotstar. The reach has been further extended through regional channels including Colours Tamil, Jalsha Movies and Star Utsav Movies, ensuring a wide national footprint.
This is not Caratlane’s first play on the IPL stage, but the scale signals intent. With millions tuning in, the platform offers a high-impact backdrop to position jewellery as part of everyday celebrations, rather than just milestone purchases.
At its core, the campaign reflects a broader shift in consumer behaviour. As jewellery becomes more accessible and less occasion-bound, brands are increasingly focusing on emotional storytelling to stay relevant.
For Caratlane, the message is clear, when it comes to celebrating mothers, the sentiment may be timeless but the way we express it is changing.
