ZenithOptimedia wins Swarovski media biz

MUMBAI: ZenithOptimedia has bagged Swarovski‘s media account as part of the company‘s global alignment strategy.
 
The agency will begin work on the account from January 2010.
 
Earlier in 2008, Swarovski had called a global pitch that later saw ZenithOptimedia and Havas‘ MPG sharing the account. MPG was handling the media planning and buying duties for the company in Australia, Singapore, Greater China, and India.