Account
ZenithOptimedia wins Hewlett – Packard media account with an annual spend of Rs 1 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 19 February 2009 – 4 March 2009. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Hewlett – Packard | ZenithOptimedia | OMD (India) | 800 million – 1 billion |
Creative | |||
| Arrow | Alok Nanda Communications (ANC) | Rediffusion Y&R (Bengaluru) | 60-70 million |
Creative & Media | |||
Ministry of Civil Aviation | – | Mudra (Mumbai) | NA |
| Information compiled for period 19 Febraury 2009 – 4 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com | |||
