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ZenithOptimedia India ups Satyajit Sen to CEO, Srivastava is chairperson
MUMBAI: ZenithOptimedia (ZO) India, which is celebrating its fifth anniversary, has elevated Satyajit Sen MD North to CEO with immediate effect.
Meanwhile, Ambika Srivastava has been given additional role of chairman of the company. She will continue with her other responsibility as chairman of Vivaki Media Exchange.
ZO APAC CEO Philip Talbot said, “As we continue to grow and expand it is only right that we reward and promote those people who were instrumental in our success. Sen richly deserves this promotion and with Ambika‘s guidance I am sure we will continue to achieve success. His profound knowledge and understanding of the Indian media market as well as clients businesses and deep insight of the challenges facing our industry has earned him a reputation as a trusted and respected leader.”
ZO said that India is a strategic market both for businesses and brands worldwide and its client acquisitions are testimony to the media agency‘s hallmark – The ROI Blueprint. The company claims that with the latest addition of Usha international business to its client roster, it has reached “$100 million for new business acquisition in ZO India for 2009”.
“We are delighted that Satyajit will be leading ZenithOptimedia India into its next era of growth,” commented ZenithOptimedia Worldwide CEO Steve King. “I would like to thank Ambika Srivastava for her contribution towards the growth of ZenithOptimedia India. We are glad that she continues to be an invaluable resource for ZenithOptimedia and the Vivaki group.”
On his promotion Sen said, “Ambika has been a great leader who has created benchmarks for us at ZenithOptimedia India and I am looking forward to carrying that legacy and taking this team to newer heights through stronger client relationships -current and new, and re-affirming our commitment to ROI.”
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
