MAM
ZenithOptimedia gets Dnyanada Chaudhari as MD, West & South
MUMBAI: ZenithOptimedia India has roped in Dnyanada Chaudhari as managing director for West and South.
Chaudhari joins from Hindustan Unilever Ltd where she was head-media services India.
Based out of the Mumbai office, she will be responsible for the growing development of ZenithOptimedia‘s operations in West and South India. She will report to ZenithOptimedia India CEO Satyajit Sen.
Commenting on the appointment, Satyajit Sen said, “Dnyanada‘s wide-ranging experience across essential sectors and her commitment to ROI- encompassing ideas, intent and investment are fundamental to our growth in Mumbai and Southern India. I am confident that under her leadership we will soon match the success we have already had with our North operations.”
Adds IMX and ZenithOptimedia India chairman Ambika Srivastava, “Dnyananda is the ideal candidate to build our operation both in Mumbai and the South. Her learning and experience garnered working with some of the world‘s fastest selling brands is noteworthy and I am pleased that she will now be working with ZO India.”
Dnyanada has over 13 years of work experience in the media industry with expertise across strategic planning, buying and media management having worked with the finest financial and FMCG companies. She started her career at Lodestar where she was responsible for leading cutting edge media planning and buying.
Over the years, Dnyanada has led several initiatives looking beyond traditional methods of measuring media deliverables. When she joined ICICI Prudential in 2004, she was the first media manager in the finance industry in India and was responsible for setting up the media department and drive media effectiveness. In 2005, she joined Marico Ltd to head media and drove some game changing strategy and innovations.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
