MAM
Zenith enlists Tanya Gupta as director strategy
MUMBAI: Zenith took up a lot of her share of mind. Senior media executive Tanya Gupta has taken the plunge and moved from Mindshare India where she was senior director strategy & insights to Zenith where she is director strategy (yes, the insights tag has been dropped).
Tanya has done the rounds of agencies such as Wavemaker, Interpublic group, Isobar (where she spent four years), Group M, Admagnet, Affle . Reliance Retail and Dainik Bhaskar (going in reverse order, with Dainik Bhaskar being her first job).
Her stints at Isobar and Interpublic group gave her an opportunity to work with brands like Microsoft and Coca-Cola (sparkling, juices and hydration) = two assignments she enjoyed greatly.
She holds a bachelor s degree in business studies marketing.
Digital
Google rolls out $15B AI, education and connectivity plan for India
AI tools for 11 million students, new subsea cables, and a national skilling push.
NEW DELHI: Google is backing its words with action. In a major push to future-proof the world’s most populous nation, Google DeepMind has partnered with the Indian government on a large-scale AI initiative.
Announced by CEO Sundar Pichai at the India AI Impact Summit, the deal is less of a gentle nudge and more of a full-throttle sprint into the digital age. Part of Google’s $15 billion commitment to South Asia, the plan aims to weave artificial intelligence into the very fabric of Indian daily life, from the deep ocean floor to the back of the classroom.
The most heart-warming slice of this digital pie is the focus on the next generation. Google is partnering with 10,000 Atal Tinkering Labs, effectively dropping high-tech AI tools into the laps of roughly 11 million students.
The goal? To introduce generative AI assistance in schools, ensuring that the homework of the future is powered by more than just caffeine and late-night panic.
While the kids are busy with AI in the classroom, Google is busy under the sea. The newly minted India-America Connect Initiative involves laying down serious hardware, specifically, new subsea cable routes.
These digital arteries will link India to Singapore, South Africa and Australia. By adding four more strategic fiber-optic routes connecting the U.S. to the Southern Hemisphere, Google is essentially building a “data superhighway” to ensure India’s AI capabilities don’t get stuck in traffic.
Knowing how to use a tool is just as important as owning it. To bridge the gap, Google is launching its most ambitious skilling program yet: the Google AI Professional Certificate. This program is designed to help the workforce master AI without needing a PhD in robotics.
With full-stack connectivity and a massive investment on the table, India isn’t just joining the AI race; it’s looking to set the pace.
