MAM
ZengaTV ropes in Parle Wafers as title sponsor for India-SL series
MUMBAI: Mobile video streaming provider ZengaTV, the exclusive mobile rights for the ongoing India-Sri Lanka series, has roped in Parle Wafers as the title sponsor for the series.
Under the deal, Parle Wafers will advertise in between overs as pure FCT and also on Action Replay and Super 4‘s mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan.
Announcing the sponsorship, ZengaTV CEO Abhishek Joshi said, “This tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand to advertise on the mobile TV platform and this will be very hard to ignore when they launch their future brand campaigns. Zenga TV which currently is on a very high growth trajectory is proof that this is a serious platform for the marketers to start considering.”
The series kicked off on 21 July on Ten Cricket featuring five ODIs and one Twenty20 match.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
