MAM
Zee’s marketing push to Zee Cine Awards
MUMBAI: Zee Entertainment Enterprises Limited (Zeel) is launching a synergistic, collaborative campaign for Zee Cine Awards (ZCA), which are to be held in January next year.
The campaign will be launched in all of Zeel‘s international territories including the Americas, the United Kingdom, Asia Pacific (APAC), Middle East, North Africa, Pakistan (MENAP) and South Africa.
Zeel‘s cross-promotional initiatives will be further strengthened by its global distribution and marketing edge, the company said.
The global campaign will cut across outdoors, print, radio, on-air promotions and interactive contests. It will also explore the digital space including social media, mobile-based apps and forge strategic tie-ups in every region to ensure a 360 degree connect with the Indian diaspora.
The coming together of Zeel‘s global marketing teams will see more than 30,000 promos running across its global network in 168 countries.
It has also kick started a contest from 24 December, when the nominations were announced, wherein viewers from across the world can send in their votes for their favourite nominees. Lucky winners will be flown in to Macau to stay and attend the award ceremony at The Venetian Macao.
In the digital space, there will be increased consumer interactivity on the official Zee Cine Awards website. This will help increase presence on social media such as Facebook and Twitter as also interactive mobile applications, the company said.
Fans will have access to videos of behind-the-scenes star rehearsals, the ZCA premiere and red carpet events planned in Macau in addition to excerpts from the last 12 editions of Zee Cine Awards.
Additionally, Facebook users will soon be able to access a slew of applications. Fans will also be able to interact with their favourite stars through video chats and buy merchandise autographed by leading stars as Zeel partners with an auction web portal.
The award ceremony will be hosted by the Bollywood actors- Shah Rukh Khan and Priyanka Chopra. Shahid Kapoor will be giving a tribute to Dev Anand through his performance.
Besides locals from the city that it will be held in, the awards will attract 600 million viewers to television screens the world over, Zeel claims.
MAM
Ritz Media World appoints Neeti Bhargava as chief content and client solutions officer
Seasoned radio leader to steer content and client strategy in AI era
NEW DELHI: Ritz Media World has appointed Neeti Bhargava as chief content and client solutions officer, strengthening its leadership team as brands ramp up investment in content-led, multi-platform engagement.
With more than 18 years in radio, media and content creation, Bhargava brings a storyteller’s instinct and a strategist’s eye to the role. Her career spans leading radio networks such as Red FM 93.5, Reliance Big FM 92.7 and My FM of the Dainik Bhaskar Group, where she shaped on-air formats, refined programming strategy and curated music and listener engagement initiatives that resonated beyond the airwaves.
Over time, her remit expanded from studio consoles to brand consoles. She has led voice-driven campaigns, crafted branded content, developed digital formats and delivered live experiences, blending creativity with commercial clarity. Her experience across content production, marketing strategy and creative leadership has given her a keen understanding of how audiences interact with brands across platforms.
In her new role as chief content and client solutions officer, Bhargava will oversee the agency’s content strategy and work closely with clients to design integrated campaigns spanning audio, digital and on-ground platforms. She will also guide internal teams to ensure consistency, quality and clarity in brand communication.
Ritz Media World founder Ritz Malik, said Bhargava’s cross-platform expertise comes at a pivotal moment for the industry. As marketing becomes increasingly data-informed and supported by AI tools, he noted, the need for authentic and well-crafted storytelling has only intensified. Her leadership, he said, will help the agency deliver campaigns that are both creatively strong and strategically sound.
Bhargava said today’s content landscape is shaped by evolving consumption patterns and technology-led media planning. While AI enhances efficiency and insight, she emphasised that compelling storytelling remains central to meaningful brand engagement. She added that she is excited to contribute to building integrated content that connects with audiences across formats.
The appointment reflects Ritz Media World’s focus on sharpening its content capabilities as brands seek smarter, data-backed ways to stay relevant in an increasingly crowded media marketplace.
