MAM
Zee’s Ditto TV makes free launch in the UK
MUMBAI: The Zee Network is pretty bullish about its Ditto TV app. It has now launched it at no cost to SkyZee subscribers in the UK and also to those on other TV platforms and without a TV subscription. Phone and tablet users can download the app onto their devices and watch 17 channels at absolutely no cost, after verifying their account through a valid phone number.
The app is available across all platforms, including iOS, Android and Blackberry, and there are a range of payment options to choose from, from a full monthly package to top ups via the embedded Top – up Wallet, which means subscribers can simply pay as they go.
Says Zee Europe CEO Neeraj Dhingra: “Zee has been the pioneer and innovator in the media industry and with DittoTV we have demonstrated again that we are moving ahead with the times by launching a new digital platform for distribution of content across Europe. Apart from our focus on the linear channels on Sky and other platforms in UK and Europe, with DittoTV we aim to address a new segment of mobile users and make our channels easily accessible on the go. We are already seeing uplift in online subscriptions as a result.”
The network has signed up Ankita Lokhande aka Archana of its most popular show Pavita Rsihta to push the app to Britasians in the UK. .The app is already proving popular with over 65,000 likes on Facebook and 7,000 app downloads to date.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
