MAM
ZEE5 head marketing – SVOD & music Reilly Rebello moves on
Mumbai: ZEE5 head marketing – SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey’s All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.
Rebello announced his departure from ZEE5 through a LinkedIn post and said, “ZEE5 was one hell of a ride. We rolled up our sleeves and dug our heels in every day, we learnt and unlearnt every day, and we celebrated the little and big wins every day. And for this, I will forever be grateful to the people I worked with—most of all to Tarun Katial for his never-ending support, belief, and vision in the bigger goal. And to the team, without whom I would not have been able to achieve even half of what I did. Now it’s time for me to move on from the corporate sector and leap into entrepreneurship once again. This time into the world of health and healthy foods. I’ve joined Zoey’s All Natural as co-founder and will work towards helping people change to more natural and healthier eating habits.”
Rebello has around 18 years of professional experience having worked with companies like Mudra Communications, VGC Advertising, Saatchi & Saatchi Advertising, etc. He had joined ZEE5 in January 2019 from Aditya Birla Health Insurance Company. He has also co-founded a niche e-commerce venture that ran for two years.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
