MAM
Zee TV is the most trusted Hindi GEC brand
BENGALURU: Zee TV, despite a slide in its ranking, was ahead of all Hindi GECs in the third edition of The Brand Trust Report India Study 2013, a study of India‘s most trusted brands by the Trust Research Advisory (TRA).
Zee TV fell six notches to 231 from last year’s 225. Star Plus saw a huge gain in ranking at 287 from 584 last year, but was still behind Zee TV.
Tata Sky (DTH) moved up 156 places to rank 51 from last year’s ranking of 207. DISH TV (DTH) was ranked within the top 500 for the first time in 2013 with a ranking of 180.
In entertainment, the most trusted brands are PVR (Cinema-Display) and Eros (Cinema-Other). The Times of India followed by DNA leads the Media – Print category.
TRA says it expanded the scope of its study to 16 cities for the 2013 report with more than 13,000 hours of fieldwork which resulted in 3 million data points and 19,000 unique brands of which about 1,100 brands across 211 categories find mention.
The top two contenders for Media-TV are Aaj Tak and ABP News (Hindi). Aaj Tak moved up 47 places to 121 in 2013 from 168 in 2012. ABP News (Hindi) entered the 500 most trusted brands list at 214. NDTV saw a fall of 41 places to 221 as compared to last year’s rank of 180. Discovery too saw a steep fall of 73 places to 278 as compared to last year’s 205 rank.
For last year’s edition, TRA claims a readership of around 10,000 from about 400 copies of the 1000 copies published, each priced at Rs 10,000. This year TRA expects a readership of around 25,000, with the number of copies to be published undecided as of now. The price for the 2013 report has been enhanced by 40 percent to Rs 14,000 each. The target audience for the report is the brands who use the report in various ways, including improving upon the 61 attributes divided across 10 brand behaviors, the foundation of which lies on three fundamental layers of trust says TRA.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
