MAM
Zee TV climbs to No. 2 spot after a year
MUMBAI: It took one year to happen. Zee TV has climbed to the second spot in the Hindi GEC space, intensifying the battle for the rank below market leader Star Plus in a year that is seeing a lot of volatility in ratings.
Zee TV’s new ranking was achieved despite a drop of 3 GRPs (gross rating points) as the channel pocketed 214 points in the week ended 24 March, TAM data (C&S, 4+, HSM) shows.
Zee TV’s last sight at the No 2 spot was in the ninth week of 2011, with a score of 233 GRPs.
Meanwhile, Star Plus saw a surge in ratings this week. The channel added 31 GRPs to end the week with 318 GRPs (last week 287). The addition can be attributed to the telecast of Star Plus’ home-grown property ‘Star Parivaar Awards 2012‘ on 24 March that garnered 6.41 TVR.
Sony slipped to the third spot of the GEC ladder, after shedding nine GRPs. The channel’s top rated shows C.I.D and Crime Petrol have managed to remain in the ‘top 10 shows’ list. The channel has scored 209 GRPs (last week 218).
Colors has lost 14 GRPs to close the week with 200. The channel launched a social thriller fiction show ‘Chhal Sheh Aur Maat’ on 19 March that opened with 2.5 TVR.
The second GEC from Sony Entertainment, Sab, has maintained its fifth position with the addition of three GRPs. The channel managed to collect 132 GRPs to its kitty.
On the back of Asia Cup’s India vs. Pakistan cricket match, DD1 has fetched 86 GRPs (last week 54). The match clocked an average TVR of 4.72.
Life OK came next with 74 GRP (last week 84), followed by Imagine TV with 62 GRP (last week 63) and Sahara One (43 GRPs), according to TAM data.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
