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Zee to sell ad inventory for Jaya channels in US
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) is making efforts to push its advertising revenues up in the international market at a time when its subscription income is flattening.
The company is going to sell ad inventory for the Tamil-language Jaya channels in US.
Zee Americas, a subsidiary of Zeel, has partnered with Canada-based television broadcasting, distribution and communications company Ethnic Channels Group to handle the ad sales for Jaya TV, Jaya Max and Jaya Plus.
With this partnership, Zee will create a Deccan Pack that will give advertisers access to viewers that were previously unaddressed.
The pack which will consist of Jaya TV services, Zee Telugu and Zee Kannada will allow businesses to target an additional 160,000 unique households. Zee will offer access to these viewers in partnership with Ethnic Channels Group based in Canada.
Zee Americas CEO Suresh Bala said, “Tamil is spoken by 7 per cent of the South Asian population in the United States and Jaya TV has about 15 years of broadcast history behind it making it a great resource to offer advertisers. As Zee is the best platform to reach the Hindi speaking segment of South Asians in the US, we are thrilled to be the only network offer advertisers an opportunity to have dialogue with this formerly untapped south Indian market segment.”
Ethnic Channels Group President Hari Srinivas said, “The Zee Group is one of our largest partners. The Jaya TV Group is also our main partner in the USA market. This unique relationship will be of immense benefit to the advertising community as the Jaya TV Channels are watched by many Tamils in USA.”
MAM
HDFC ERGO names Parthanil Ghosh as MD and CEO from April 16, 2026
Executive Director to succeed Anuj Tyagi; appointment awaits IRDAI approval.
MUMBAI: In insurance, planning for tomorrow is the business. At HDFC ERGO, that future now has a new name. The Board of HDFC ERGO General Insurance Company has approved the elevation of Parthanil Ghosh as managing director and chief executive officer, effective April 16, 2026, subject to regulatory clearance from the Insurance Regulatory and Development Authority of India (IRDAI). He will succeed Anuj Tyagi in the role.
Ghosh brings more than three decades of experience across financial services and insurance, including over 16 years in the general insurance sector spanning underwriting, claims, reinsurance strategy, crop insurance and digital transformation. He joined HDFC ERGO in 2016 following the merger with L&T General Insurance and has served as Executive Director since May 1, 2025.
During his tenure, Ghosh has been closely involved in shaping the company’s expansion strategy, particularly strengthening its retail franchise while building capabilities across commercial lines and technology driven operations. His responsibilities have spanned areas such as claims management, underwriting strategy and digital innovation.
He also played a key role in two major integrations that reshaped the company’s structure: the consolidation of L&T General Insurance and the merger with Apollo Munich Health Insurance. These integrations helped build a unified operating platform for the insurer and expanded its presence across health and general insurance segments.
Over the years, Ghosh has led initiatives focused on improving customer trust and transparency in insurance, including efforts to simplify products, strengthen claims experience and integrate technology into customer facing processes.
HDFC ERGO chairman of the board Keki M Mistry said the leadership transition reflects the board’s confidence in Ghosh’s strategic and operational experience.
“Parthanil brings extensive industry knowledge, deep operational insight and strong strategic leadership to the role. He has been a key contributor to the company’s progress and success in recent years, helping strengthen its market position and build a culture centred on customer trust and technical excellence,” Mistry said, while also thanking Tyagi for his contributions and wishing him success in his future entrepreneurial pursuits.
ERGO International AG chairman of the board of management and chief operating officer of the international business Theo Kokkalas highlighted India’s importance in the group’s global strategy.
“India is a strategic growth market for us. I am convinced that under the leadership of Ghosh, the company will continue to build on its success through technical excellence, customer centricity and digital innovation,” he said.
Once regulatory approvals are secured, Ghosh will formally take over leadership of HDFC ERGO in April 2026, steering the insurer into its next phase of growth in India’s competitive general insurance market.
