MAM
Zee to promote ‘Kam Ya Zyaada’ with Manoj Bajpai festival
MUMBAI: The network has always been Zee TV’s strength when it begins on-air promotions. Even the regional channels are not ‘spared’ when it comes to promoting big ticket shows on-air. Now, for the first time, Zee TV has initiated a special programme in one of the network channels to promote the upcoming gameshow Kam Ya Zyaada.
When you have a gameshow anchored by a Bollywood star (Manoj Bajpai), no prizes for guessing the fact that Zee Cinema is the channel in question. Zee Cinema joins hands with the flagship channel to promote Kam Ya Zyaada with a Manoj Bajpai movie festival.
The festival kicks off on Monday, 5 December, with the JP Dutta-directed film LOC Kargil. This will be followed by Pinjar on 12 December, Jaago on 19 December and the underworld saga Satya on 26 December.
The movies will be telecast in the afternoon band, at 12:30 pm. To retain the essence of the gameshow and to signify Bajpai’s gutsy Bollywood journey, the movie festival has been themed “There is no Short Cut Mere Bhai. Yeh hai Manoj Bajpai”.
As part of the strategy to create hype about Bajpai, Zee Cinema is planning an innovative break content based on the life of the star. During the breaks of each movie, the channel will be showcasing specially packaged interviews of various celebrities, of Manoj’s family members, as well as Manoj himself. The episodes would be a recap on his life, the struggle he had undergone to become the critically acclaimed successful actor that he is today. The series is divided into three segments: Bajpai’s early Bihar days, struggling phase in Delhi and then his successful days in Mumbai.
As per the latest information from the channel, Kam Ya Zyaada will launch on 12 December. The one-hour show will run Monday to Wednesday at 10 pm.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
