MAM
Zee Media appoints Shivam Singh as Deputy Manager for Brand Solutions
Singh joins Zee Media after over two years at Way2News in brand solutions and marketing
MUMBAI: New role, new pitch. Shivam Singh has joined Zee Media Corporation Limited as Deputy Manager – Brand Solutions, moving to the broadcaster after more than two years at Way2News. Singh announced the move on LinkedIn, saying he would be working across brand solutions, marketing, ideation and client servicing. His new role will focus on creating brand partnerships and solutions within Zee Media’s commercial ecosystem.
Before joining Zee Media, Singh spent two years and three months at Way2News as Assistant Manager – Brand Solutions & Marketing, from June 2024 to August 2026. He spearheaded national brand solutions for the sales team, working on revenue growth through brand partnerships and digital and content-led campaigns.
During his stint at Way2News, Singh worked with brands including Amazon, Tata Motors Commercial Vehicles, Asian Paints, Nissan and Kisna Diamonds. He also led a two-day flagship event in Hyderabad marking Way2News’ 10th anniversary, bringing together CXOs and CMOs from leading brands.
Singh also handled partnerships with industry platforms including Exchange4Media, Adgully, Brand Equity and iMedia Summit, helping position Way2News through sponsorship and strategic collaborations.
His move to Zee Media follows a one-and-a-half-year stint at Worldwide Media, where he was Assistant Manager – Brand Solutions from January 2023 to June 2024. There, he worked across titles including Filmfare, Femina, Grazia, GoodHomes and Home & Design Trends, while contributing to integrated campaigns spanning print, digital, events and IP-led properties.
He was also involved in brand partnerships and sponsorships for properties including the Filmfare Awards across Bollywood, Marathi and Bhojpuri editions and the Grazia Millennial Awards.
Singh began building his sales and marketing experience through internships and early-career roles, including stints at Sensr Application, Dare2Compete, Budding Influencers, GoodSpace, Hindustan Times and MyCaptain between 2021 and 2022.
With experience spanning media, digital, events and content-led marketing, Singh now moves into Zee Media’s brand solutions team as the company continues to build integrated commercial opportunities across its media properties.
