Ad Campaigns
Zee may #ShareTheChange during demonetisation
MUMBAI: Every event is an opportunity. The current scenario of demonetisation has left the country in chaos. This has led to a lot of people hoarding cash while leaving others who probably need it desperately with no money at all.
Zee Cinema is making an effort to encourage everyone to come forward and help those who are in urgent need of cash. The idea is to push people to share their change (Chhuta / loose change) and do their bit in this current scenario.
With the campaign line – #ShareTheChangeBeTheChange, this initiative is all about spreading the message and helping a friend in need. As the world’s biggest theater for Hindi movies, they have gone a step forward and put a creative twist giving it a filmi touch in their true Bollywood style.
Using popular Bollywood movies and iconic characters the aim to reinforce this change and spread its positive message: “Ye Chhutta mujhe de de Thakur..!! #ShareTheChangeBeTheChange (Sholay)” and “Bhagwan ka diya sab kuch hai, bas chhutta nai hai…!! #ShareTheChangeBeTheChange with people in need around you.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
