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Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016
MUMBAI: Yuvraj Singh is all set to speak at the reckoned MTV Youth Marketing Forum 2016 to be held in Delhi on 29 April, 2016 .
Speaking about the youth of India Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”
MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
