MAM
Yulu onboards Sandilya Konduri as Head of Product
Mumbai: The shared electric mobility and battery-as-a-service company, Yulu appointed Sandilya Konduri as head of product. He will drive the product vision, lifecycle strategy and implementation for Yulu to deliver world-class products that can offer a superlative user experience.
Konduri will also focus on the adoption of the latest technology, tools and product management practices to help build a thriving product culture at Yulu, as the company looks to scale its shared mobility & battery-as-a-service (BaaS) businesses. He comes with deep expertise in product management and supply chain analytics.
Prior to joining Yulu, he was the Group Product Manager at Flipkart and had the opportunity to resolve critical platforms in the Supply Chain & Optimisation space. He has also contributed to Flipkart’s IP through 2 patents that he co-authored with his colleagues.
He has also worked for companies like ITC Infotech as a lead consultant and Dell as their senior analyst & advisor previously.
Welcoming him to the company, Yulu co-founder & CTO Naveen Dachuri said, “We are delighted to have Sandilya on board. Electric mobility in India is at a tipping point, and Yulu is very well-positioned to lead this phase of hyper-growth for shared mobility.”
Sandilya will help bring in product thought-leadership, accelerate the adoption of the latest technology to stay ahead of the curve and build a culture of continuous innovation within the product team.
He will prioritize close alignment & collaboration between the product team and engineering, business, operations, marketing, data and other teams to ensure smooth & speedy execution of the product roadmap. “I am sure he will coach and groom the wonderful talent at Yulu to create a world-class product culture and we look forward to this new phase in our product journey,” said Dachuri.
Commenting on his new role, he said, “I am very excited to join Yulu as I see a tremendous scope in what we are working towards, which is to create sustainable mobility solutions tailor-made for India & India-like markets, powered by technology.”
“The priority will be to balance user needs and business priorities, and keep iterating with new innovations & product features to continuously raise the bar. Another focus area will be to build a culture that is user-centric, insights-driven & analytics-based when it comes to making product decisions, prioritisation & resource allocation,“ added Konduri
He further added, “I genuinely believe that we are at a very interesting time in history, where the coming years will put India on the global map for the kind of Products & Services we design and offer. Congestion and infrastructure shortage are problems that we are grappling with today. As we move ahead, Yulu will not only play a significant role in shaping the perception of shared electric mobility in India, but will also drive the change in the way we imagine EV mobility globally.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
