MAM
Yubi Group unifies Corpository and Finfort under new Identity: Accumn
Mumbai: Yubi Group is pleased to announce the rebranding of Corpository and FinFort under a new identity: Accumn. This strategic development is a significant advancement in Yubi’s mission to create a comprehensive AI-ML first credit decisioning platform. Corpository, acquired by Yubi in April 2022, has been pivotal in delivering advanced credit evaluation and monitoring solutions, particularly within corporate lending. Following the acquisition of FinFort in May 2023, which expanded its capabilities into retail credit assessment, Yubi has addressed the increasingly complex demands of credit managers. Now, under the new brand Accumn, these capabilities are fully integrated, providing a robust, full-stack platform that enhances every facet of the credit decisioning process.
Accumn, the new unified platform under Yubi Group, is set to provide a comprehensive solution for all credit decisioning needs. The platform covers the entire debt lifecycle, offering capabilities in five key areas: credit evaluation, credit process automation, end-to-end integration, AI-driven credit decisioning, and credit monitoring. By leveraging generative AI, Accumn delivers precise and efficient credit decisions, along with robust monitoring, ensuring a seamless approach to managing credit processes. This platform is designed to help businesses streamline financial management and mitigate risks with greater accuracy and efficiency.
Corpository the co-founder & CEO Aniket Shah will lead Accumn as its CEO. Shah, who has been instrumental in driving Corpository’s growth and innovation, stated, “Accumn is designed to meet the critical need for precise, unbiased, and data-driven credit decisioning. In today’s financial environment, the challenge lies in accessing data and effectively synthesizing and applying it to make objective and fair lending decisions. Accumn leverages cutting-edge machine learning (ML) and artificial intelligence (AI) technologies to empower credit managers with sophisticated tools that improve the accuracy and transparency of every decision. This strategic shift from data management to advanced decisioning products reflects Yubi Group’s commitment to leading innovation in financial services. By bringing together the strengths of Corpository and FinFort, Accumn is positioned to become India’s most advanced AI-first credit decisioning platform.”
On the rebrand, Yubi Group chief marketing officer Karanpreet Bindra said, “The brand name Accumn is derived from and is a celebration of the ‘acumen,’ prudence, and astute judgment displayed by the credit underwriting and monitoring community daily. Accumn as a brand stands at the unique intersection of human intelligence, data, and artificial intelligence, designed to supercharge the decision-making capabilities of the perfectionist underwriter. Acumen’s brand identity reflects the brand promise of enabling precision in every decision and being the pioneer of bringing AI tech to real-life use cases while operating within and supplementing the larger brand architecture of Yubi.”
Financially, Corpository saw a 400 per cent Y-o-Y growth in revenue in FY24. With the new brand, Accumn is expected to be a major revenue driver for Yubi Group, with projected revenues increasing by 2x in FY25. This growth trajectory underscores the value Accumn brings to Yubi’s portfolio, aligning with the group’s vision of becoming a global credit decisioning market leader.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
