YouTube lines up sponsors for IPL

MUMBAI: YouTube, which will be streaming live the third edition of the Indian Premier League, has roped in six sponsors so far.

The value of the deals are in the range of Rs 30-40 million, industry sources say.
 
Videocon has come on board, the sources add. The company is also an on-air co-presenting sponsor with Max.
 
YouTube has also closed deals with several other companies including the likes of Hero Honda, HSBC, Samsung, Videocon and HUL. YouTube is looking at netting 10 sponsors for the event.
 
As had been reported earlier by Indiantelevision.com, HP was the first company to sign up with YouTube.