MAM
Youth trends is what MTV Marketing Forum aims to spot
MUMBAI: On the weird and wacky scale, this one’s right up there. A small white box labelled ‘Human Organ For Transplant’, inside which is a plastic pouch with what looks like an eye floating in a transparent gooey liquid (formalyne anahyldride).
Just what is it that the courier delivered? An invitation to MTV and Brand Equity’s Youth Marketing Forum (YMF) 2004, to be held on 20 May in Mumbai, what else?
So what’s with the fake eye? The message here is that at the YMF, “the enlightened one will train your third eye to perceive the latest youth trends and predict youth preferences.” All of which fits in well with the theme of this year’s YMF: ‘Trendspotting – Catching the wave before it hits the shore’.
Of course the privelege of accessing this “third eye enlightenment” comes at a cost. Rs 4,999 to be exact.
“I see, you see, we all see” – The Third Eye!
Prominent speakers who will impart their ‘gyan’ at the forum are Irma Zandl (Trendspotting guru, CEO Zandl Group), Muktesh Pant (ex-CMO Reebok Intnl.), Nagesh Kukunoor (film maker), Manish Malhotra (fashion designer) and Farhaan Akhtar (film maker). The keynote address at the forum will be given by MTV International president Bill Roedy and Arnell Group founder and chief creative officer Peter Arnell.
