MAM
Young entrepreneur Shikha Parmar launches “The Bae Club” in India
Mumbai: The fashion and lifestyle industry in India is set to witness a groundbreaking transformation with the emergence of The Bae Club, an ambitious venture that aims to curate India’s largest portfolio of global premium and luxury brands spearheaded by the dynamic 25-year-old Mumbai-based entrepreneur, Shikha Parmar.
“I envision a future where Indian customers can experience an unparalleled range of premium fashion brands right at their fingertips. Our strategy involves collaborating with over 60 esteemed fashion brands from around the world over the next three years. By harnessing data-driven insights, we aim to bridge the gap between global fashion trends and the preferences of the Indian audience,” said The Bae Club founder Shikha Parmar.
Backed by a team of seasoned professionals and supported by the strategic prowess of marketing communications firm Megalodon, Shikha is set to make her mark in the fashion industry. With her visionary leadership, TBC is set to redefine the market’s dynamics, providing customers with an unprecedented level of access to international luxury and premium brands.
The brand has been recently in highlight with celebrities like Alia Bhatt, Shanaya Kapoor and Prajakta Koli wearing its outfits.
TBC’s commitment to innovation and differentiation is evident through its distinctive product offerings. By closely studying consumer data, TBC ensures that the brand assortment resonates with the discerning tastes of Indian shoppers. The venture’s primary mission is to bring the world of high-end fashion and lifestyle to the Indian market, enabling customers to indulge in global trends without leaving their doorstep.
The concept of TBC is not merely about retail; it is a cultural shift that aims to democratise luxury and premium fashion. Shikha Parmar’s vision encapsulates the idea that fashion is a form of self-expression, and every individual deserves the opportunity to embrace their unique style. With TBC, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.
TBC’s partnership with marketing communications firm Megalodon is a strategic move that underlines its commitment to market dominance. Through strategic communication and innovative marketing campaigns, TBC is set to captivate the attention of fashion enthusiasts, creating a buzz that resonates across every corner of the country.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
