Brands
Yokohama India expands its Yokohama Club Network with a new outlet in Coimbatore
Mumbai: Yokohama India is delighted to announce the inauguration of a dedicated store in Coimbatore, marking a significant expansion of its flagship Yokohama Club Network (YCN). Located strategically in Saravanampatti, Coimbatore Covai Tyres is now a member of the YCN. This specialised store will stock a full inventory of Yokohama’s high-performance tyres, offering a complete range of products and services. The collaboration between Yokohama India and Covai Tyres represents a powerful synergy that promises to elevate the tyre buying experience for customers in Coimbatore.
“In our relentless pursuit of excellence, we place the utmost importance on expanding our customer reach and ensuring their complete satisfaction. The Yokohama Club Network has consistently been at the forefront, offering an extensive range of high-quality tyres and exceptional services, setting a new benchmark for customer delight. With the addition of Covai Tyres in Coimbatore, we view this as a golden opportunity to forge stronger connections with our valued customers in the region, equipping their vehicles with our top-notch performance tyres and enriching their motoring experience.” Yokohama India MD and CEO Harinder Singh was quoted saying.
Covai Tyres owner M. Sabapathi said, “We took the Yokohama dealership in 2022 and within one year we decided to join the YCN world. What prompted us to take this decision is the repeat purchases and positive feedback from our customers. We have seen that Yokohama tyres are consistent in high quality and performance that customers want.”
Yokohama Club Network (YCN) dealership stores serve as comprehensive solutions for all tyre-related needs. Customers can avail of services such as wheel balancing, wheel alignment, and more, all performed with the latest tools and machinery by highly-trained technicians.
Yokohama Club Network (YCN) dealership stores are a one-stop solution for all tyre-related needs. They offer a wide range of Yokohama tyres to choose from, as well as a comprehensive range of tyre-related services, such as wheel balancing, wheel alignment, tyre maintenance and, and tyre warranty claims. The stores also have knowledgeable staff who can help the customers select the right tyres and services for their needs. With their latest tools and machinery and highly-trained technicians, one can be sure that the tyres are in good hands. Yokohama India has been steadfastly expanding its YCN footprint since 2020 and will continue to do so aggressively in 2023.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
