Brands
Yesmadam rolls out zero per cent commission for top gig workers across India
MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.
Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.
The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.
The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.
The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.
“We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.
Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
