Brands
Yesmadam rolls out zero per cent commission for top gig workers across India
MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.
Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.
The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.
The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.
The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.
“We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.
Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
