Ad Campaigns
Yes Securities launches ‘What’s your Investyle?’
MUMBAI: Yes Securities, a subsidiary of Yes Bank, has announced the launch of ‘What’s your Investyle?’ an interactive Snapchat AR Lens, set to go live on Friendship Day (3 August 2025). This is the first time a BFSI brand in India is leveraging Snapchat’s AR platform to drive financial awareness among younger audiences in a format they love—fun, social, and highly shareable.
The filter helps users discover their Investyle—such as the Bold Tiger or the Cautious Turtle—each representing a distinct investment style and risk appetite. It encourages users to tag friends, share their results, and engage in friendly conversations about money, behaviour, and investing.
This latest campaign is part of Yes Securities’ ongoing commitment to making finance more accessible, inclusive, and engaging for India’s youth. From promoting personalized investing through the OMNI app with the Invest KaroApne Style Me campaign, to encouraging women to start their financial journeys through the #ExtraordiNARI initiative, the brand has consistently pushed for inclusion. Its Wonga Wits financial literacy program aims to reach one million students by FY28, while The Wize Whispers brings money concepts to life through comics, quizzes, and characters like Mr. Turt—making finance fun for first-time investors.
Yes Securities head – marketing and corporate communications Amit Bhandare shared, “The ‘What’s Your Investyle?’ campaign is a strategic initiative to engage with the Gen Z audience by aligning with their digital behaviour and personal expression. Through this campaign on Snapchat, we aim to create meaningful awareness about our newly launched Omni App, which empowers users to invest in a manner that is intuitive, seamless and reflective of their individual style.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
