MAM
Yes Mart awards creative biz to Push Integrated Communications
MUMBAI: Hyderabad-based electronics and white goods giant Yes Mart has handed over its creative duties to Push Integrated Communications.
The agency will also handle the communication strategy of the brand.
The communication budget allotted for the brand is around Rs 50 million.
Push Integrated Communications MD & CEO V.A. Shrikumar said, “Yes Mart is poised to change the retail landscape of Hyderabad in the Electronics, Mobile & White goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good”.
“The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yesmart is happy to team up with Push to meet our leadership goals”, Ramakrishna Teletronics MD Ravi Kumar Vemula said.
For the record, this is the third major win for Push in Hyderabad, after acquiring the creative duties for 6 Mall and Centro Footwear.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
