MAM
Yes Mart awards creative biz to Push Integrated Communications
MUMBAI: Hyderabad-based electronics and white goods giant Yes Mart has handed over its creative duties to Push Integrated Communications.
The agency will also handle the communication strategy of the brand.
The communication budget allotted for the brand is around Rs 50 million.
Push Integrated Communications MD & CEO V.A. Shrikumar said, “Yes Mart is poised to change the retail landscape of Hyderabad in the Electronics, Mobile & White goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good”.
“The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yesmart is happy to team up with Push to meet our leadership goals”, Ramakrishna Teletronics MD Ravi Kumar Vemula said.
For the record, this is the third major win for Push in Hyderabad, after acquiring the creative duties for 6 Mall and Centro Footwear.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
