MAM
PR Professionals boosts digital firepower with Sunny Jain as associate vice president – digital
MUMBAI: PR Professionals (PRP) is betting big on digital. On 28 April 2025, the integrated communications agency announced the appointment of Sunny Jain as associate vice president – digital, strengthening its leadership bench as it doubles down on performance-driven brand storytelling.
Armed with over 15 years of digital marketing experience, Jain will focus on expanding PRP’s performance marketing capabilities, maximising client ROI, and weaving together content, PR, and digital strategies into a seamless growth engine. His arrival coincides with PRP’s aggressive digital push across infrastructure, education, and governance sectors.
Jain’s résumé reads like a blueprint for digital excellence, having steered strategies at Spicejet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and Indiamart. His skill set spans SEO, SEM, lead generation, affiliate marketing, digital media planning, and customer acquisition across India, the GCC, Bangladesh, and Sri Lanka.
“As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny’s extensive experience and result-driven approach will further strengthen PRP’s ability to deliver holistic communication strategies to our clients,” said PR Professionals founder & MD Sarvesh Tiwari.
Expressing his excitement, Jain added, “I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP’s portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance.”
PRP’s digital credentials are already strong, managing major mandates like Hudco, PFRDA, RLDA, IIM Mumbai, MMRDA, and Bihar’s education and revenue departments. Founded in 2011, PR Professionals now spans 12 Indian cities and six international centres, with a 150-strong team driving its integrated communications engine.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
