MAM
Boult cranks up the volume with 80db Communications as PR partner
MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility, and drive consumer engagement. If Boult is turning up the decibels, 80db Communications is ready to ensure the world hears every beat loud and clear.
Known for its cutting-edge innovation, sleek designs, and pocket-friendly pricing, Boult has carved a space for itself in India’s booming wearables market. As competition intensifies, the brand is turning to 80db Communications to fine-tune its media outreach and craft a robust integrated communications strategy that resonates with its growing consumer base.
“We are excited to partner with 80db Communications at a pivotal time in our growth journey,” said Boult founder & CEO Varun Gupta. “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”
With a strong track record of elevating brands in India’s dynamic consumer tech space, 80db Communications is set to bring its storytelling prowess to Boult’s marketing symphony.
“Boult has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders,” said 80db Communications co-founder & joint managing director Abhilasha Padhy.
With this partnership, Boult aims to further solidify its brand identity while keeping its pulse on India’s evolving wearable tech landscape.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
