Ad Campaigns
Yes Madam celebrates getting spotlight on Shark Tank India with its new campaign
Mumbai: Yes Madam, a tech-enabled platform for beauty and wellness that brings premium salon and spa services to customers’ homes, has unveiled its new campaign #Celebrateveryday announcing its feature on Shark Tank India(season 3), one of the business reality television series, with infectious energy and heartwarming moments. As part of the campaign, the brand has curated a fun and engaging digital film that captures the undying excitement of welcoming sharks and celebrating their arrival in the YesMadam office.
Filled with life, laughter and a touch of Bollywood, the video captures the brand’s essence of “crafting beautiful experiences” for its customers in all the right ways. Any celebration in India is insignificant and incomplete without band, bajaa, bright hues & moods and YesMadam has beautifully managed to roll out a video that relates with the audience and stays intact in their memories for a long time. Additionally, a fun video not only highlights the passion and enthusiasm of the team, but it also leaves a memorable impression that sparks interest, generates excitement, and increases the likelihood of securing investment and support for the organisation’s growth and success.
Talking about the film and its unique way of announcing the feature, Yes Madam co-founder Mayank Arya, said, “Being on the most talked-about show is a dream come true! It’s an incredible opportunity to share our passion for providing exceptional home salon experiences with the entire nation. We’re excited to showcase our journey, our team, and our commitment to making beauty accessible and convenient for everyone. With the support we receive, we plan to empower more and more women of India. We aim to further empower our partner base of women beauty professionals by providing them with advanced training and support. Through this, we aim to transform and uplift many lives, providing women with dignity and an opportunity to be independent. So, get ready to get pampered, Shark Tank style! Tune in to see our journey unfold and prepare to be touched by the heartwarming moments in our new video!”.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
