Ad Campaigns
Yes Madam celebrates getting spotlight on Shark Tank India with its new campaign
Mumbai: Yes Madam, a tech-enabled platform for beauty and wellness that brings premium salon and spa services to customers’ homes, has unveiled its new campaign #Celebrateveryday announcing its feature on Shark Tank India(season 3), one of the business reality television series, with infectious energy and heartwarming moments. As part of the campaign, the brand has curated a fun and engaging digital film that captures the undying excitement of welcoming sharks and celebrating their arrival in the YesMadam office.
Filled with life, laughter and a touch of Bollywood, the video captures the brand’s essence of “crafting beautiful experiences” for its customers in all the right ways. Any celebration in India is insignificant and incomplete without band, bajaa, bright hues & moods and YesMadam has beautifully managed to roll out a video that relates with the audience and stays intact in their memories for a long time. Additionally, a fun video not only highlights the passion and enthusiasm of the team, but it also leaves a memorable impression that sparks interest, generates excitement, and increases the likelihood of securing investment and support for the organisation’s growth and success.
Talking about the film and its unique way of announcing the feature, Yes Madam co-founder Mayank Arya, said, “Being on the most talked-about show is a dream come true! It’s an incredible opportunity to share our passion for providing exceptional home salon experiences with the entire nation. We’re excited to showcase our journey, our team, and our commitment to making beauty accessible and convenient for everyone. With the support we receive, we plan to empower more and more women of India. We aim to further empower our partner base of women beauty professionals by providing them with advanced training and support. Through this, we aim to transform and uplift many lives, providing women with dignity and an opportunity to be independent. So, get ready to get pampered, Shark Tank style! Tune in to see our journey unfold and prepare to be touched by the heartwarming moments in our new video!”.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
